The members of Motley Crue, the bad boys as notorious for their drug-fueled debauchery as their string of '80s hard stone hits such every bit "Dr. Feelgood," "Girls, Girls, Girls" and "Domicile Sugariness Habitation," were on the set of "The Clay," the Netflix biopic almost the LA band'southward wild ride.

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When they saw the camaraderie between the actors portraying them, it reminded them of the brotherhood they had lost. A few years earlier, when they wrapped upwards their farewell tour on New year's day'southward Eve 2015, Vince Neil, Nikki Sixx, Tommy Lee and Mick Mars didn't even say goodbye to each other, said Allen Kovac, who has been managing the ring for 26 years.

"Tens of millions of people saw the movie," Kovac, who was a producer of the moving picture and is CEO of Meliorate Noise, the band'southward record characterization, tells FOX Business concern. "I think the data is equal to 'The Irishman.'"

Allen Kovac (Amend Dissonance Music)

Streaming of the band'due south music increased more than than 350 percent, according to Better Noise, and the majority of its fanbase shifted from the 45- to 58-year-old demographic to eighteen to 45, Kovac says.

That spark among the foursome and a renewed interest in the band thanks to "The Dirt" is why the band blew up their cessation of touring contract in a viral video last month and appear "The Stadium Bout," a reunion striking the largest venues in the U.Southward.: football and baseball stadiums.

Motley Crue will be joined on bout by Def Leppard, Toxicant and Joan Jett and The Blackhearts. When the summer dates were announced, a tertiary of them sold out, and six more shows will be announced soon, possibly next week, Kovac says.

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Photograph by Emma McIntyre/Getty Images for SiriusXM

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"The most relevant statement is that global picture, with a global internet and global streaming, is the hereafter," he says. "When I become to Amazon, I can run across a Motley Crue book, I can see a Motley Crue documentary, I can run across a Motley Crue live show, I tin see the fact that they got a picture show, they got CDs out and they got streaming and they're selling merchandise. And then to me, managers and artists should move into 2020 and out of 1999, and and then should record companies. You can't make music in quarters. You tin can't develop an artist in a quarter. It takes a couple of years, sometimes a lot more."

Per Night Ticket Sales For 2014

Motley Crue: 7,000

Def Leppard: 10,000

Source: Pollstar

Don Jamieson, the comedian who co-hosted VH1's "That Metal Show," where Motley Crue guitarist Mars in 2014 said he'd give out gratis tickets if the band reunited, thinks the 2020 tour will "do groovy numbers."

Don Jamieson (Photograph by Kevin Estrada )

"The sum is bigger than the individual parts with all those bands out together on a fun summertime tour," Jamieson tells FOX Business. "And so I wouldn't go by strict numbers of what each band has sold collectively."

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In the anything-goes '80s, Motley Crue'due south misadventures were in some cases criminal, fatal or nearly fatal. Vocalizer Neil served jail fourth dimension for manslaughter in the 1984 drunken-driving death of a fellow rock musician. Other arrests followed. Bassist Sixx named his memoirs "The Heroin Diaries" and was alleged clinically dead afterward i of his many overdoses, and drummer Lee, one time married to Pamela Anderson, nevertheless lands in the tabloids from fourth dimension to time.

Vince Neil mugshot

"Alcohol, drugs and ego" were the biggest challenges Kovac had to navigate as the band's managing director in those days. "What changed everything was the board of directors/shareholders meetings where nosotros gather twice a year and nosotros'd be able to communicate and go over the challenges. Do I think it would have worked without information technology? Absolutely non."

Neil has been criticized online for a perceived diminished singing ability and weight proceeds. For nearly of his career, Mars has been dealing with a chronic grade of arthritis that led him to undergo a hip replacement, and Sixx and Lee take dealt with substance abuse. Asked about insurance contracts connected to the tour, Kovac says, "They've never canceled a testify. If you've never canceled a show, yous have a Triple A insurance rating."

"Some of them are working with a trainer, some of them are working with a nutritionist to make themselves the best they tin can be," he adds. "The greatest insecurity for an artist is: Is anyone going to intendance about my music? Is anyone going to buy a ticket? We were in November when the discussions were happening, and these guys were already into regimens of how they go set up for a tour."

As for the criticism of Neal, he says, "Permit'south meet what Vince sings similar and looks like when the tour goes out."

Motley Crue performs on Sept. 19, 2014, in Las Vegas. (Ethan Miller/Getty Images for iHeartMedia)

Jeff Dorenfeld, a professor of music business and direction at Berklee College of Music, laughs when he's asked most the corporeality of money that will be fabricated past the band, promoter Live Nation and the venues: "Information technology'south serious," he says.

"You start calculating the grosses for fifty,000 people a dark, it's a lot of money. In the millions," Dorenfeld tells FOX Business organization. "The acts can get somewhere betwixt 50 and lx percent of the gross."

It is unclear how much "The Stadium Tour" can earn, simply for comparison's sake, Motley Crue grossed $42.one million and Def Leppard grossed $54 million on their respective tours in 2015.

Figuring 20,000 cars in a stadium parking lot at $50 a pop, "you're talking virtually a million dollars before y'all fifty-fifty walk into the stadium," Dorenfeld, who managed the stone band Boston and worked with Ozzy Osbourne and Sammy Hagar, tells FOX Business. That money in most cases would become to the venue unless a deal is made for the artist to take a cut.

"At that place's non a lot of revenue at stadiums [for sports compared to concerts], and so if you're ane of those acts and you're going to sell it, the promoter can come up in and negotiate deals based on all of that," he says. "If we look at all of those pieces, the concessions, the parking, the fact is those things won't exist without Motley Crue doing the prove. Now we look at the deals on the side of Motley Crue, they understand that and Live Nation understands that."

A Live Nation representative said no one from the entertainment giant was available to speak to Play a joke on Concern for this story.

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While musicians have bemoaned the death of the record manufacture, the alive music sector is booming. In fact, Dorenfeld says the concert business is doing amend even when compared to 2015 when Motley Crue appeared to call information technology quits.

"It'southward considering popular and hip-hop take become and then big, and it wasn't like that before," the professor says. "And then nosotros have all the classic stone and all those acts that can however do their share. It's bigger, it's more than, the ticket prices are much bigger and the productions are much bigger."

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Kovac, though, says the narrative that popular, hip-hop and EDM are dominating streaming, tickets and merchandise is a "misnomer."

"Goldman Sachs has a document speaking to that, and they make that statement, and I recollect that's why they're bankers," he says. "If you inquire Live Nation or [promoter] AEG where they make the predominant amount of money, it'southward rock and country and culling. They transcend borders. They don't just play Capital Metropolis, they play secondary and 3rd markets. Streaming-wise, hip-hop and pop artists definitely do amend in the offset half-dozen months to a year, but as time goes past they don't build a catalog."

Motley Crue, in the ring'due south second visit to the metropolis, poses backstage Apr nineteen, 1982, in San Francisco. (Randy Bachman/Getty Images)

The savviest motion for Motley Crue might take been foregoing a jaw-dropping sum to own the masters to its catalog – a hot-push button issue now as pop star Taylor Swift feuds publicly with her tape characterization.

"When you look at Motley Crue, they're ane of a unique gear up of artists that ain their own masters," Kovac says. "They decided they would agree with me equally opposed to their lawyers and business managers and pay their former record label back $10 million of the $12 million they were owed so they tin own their masters and use their masters with books, tickets and films to broaden their base globally. It takes courage to give up eight-figures. It takes courage to try new things.

"Taylor Swift is very upset she doesn't own her masters... Did she purchase those masters? No. 'I'1000 Taylor Swift and I deserve my masters,' and the media is non really covering that. She'south also selling a lot of music considering she's talking near a business organization bargain. Her audition doesn't want to hear nigh a very rich and successful artist upset that she doesn't own her copyrights. That should have been a business transaction. Either her advisers gave her bad advice or she didn't mind."

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It may seem unlikely that a band like Motley Crue, whose biggest-selling anthology, "Dr. Feelgood," came in 1989 and hasn't had a platinum-selling original release since then, instead of a polished pop act, might be leading the charge into a new style of doing business concern. But Kovac says "hip-hop and pop is curt-term, quick-gain that is manufactured by the aforementioned producers" while what some call "legacy artists" like Motley Crue become the "soundtracks to people'due south lives."

For Jamieson, the heavy metallic-loving comedian, Motley Crue has been role of his personal soundtrack for decades. He says he'll go to at least one of the shows next summer.

"I think there's going to be a whole new generation of kids who are going to bond with their fathers over songs about strippers and booze and drugs for sure," he says.

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